Stannah Wins Best TV Campaign 2025 at the Silver Marketing Awards

We’re delighted to share a proud and historic moment for Stannah: our brand campaign, ‘Enjoy the Life Upstairs’, has been awarded Best TV Campaign 2025 at the Silver Marketing Awards, sponsored by ITV.

This is the first time in Stannah’s long history that we’ve received this prestigious recognition, and it marks far more than just a creative milestone. This award celebrates a bold shift in how we engage with our audience: with greater empathy, authenticity, and storytelling that truly connects.

A Campaign That Connected

‘Enjoy the Life Upstairs’ was unlike anything we’ve done before. Rooted in the real experiences and emotions of our customers, the campaign told a story that resonated deeply and meaningfully. It wasn’t just about showcasing our products - it was about showing people that their lives, their independence, and their stories matter.

By leading with empathy and putting our customers at the heart of the narrative, we created something that went beyond advertising. It was human. It was heartfelt. And most importantly, it worked.

A Collective Achievement

This award is a reflection of the passion, creativity, and collaboration of teams across the business. From marketing and customer insight to operations and beyond, this was a true cross-functional effort and we’re incredibly proud of what we’ve achieved together.

To everyone who played a part in bringing this campaign to life: thank you. Your belief in the idea, your dedication to the process, and your unwavering support made this possible.

Looking Ahead

Winning Best TV Campaign is not just a moment to celebrate - it’s a moment to reflect on what’s possible when we think differently, lead with purpose, and strive to connect in ways that genuinely matter.

As we look to the future, this award serves as a reminder of the power of meaningful marketing and the importance of continuing to put people first in everything we do.