2024 TV Advert - Enjoy the life upstairs

Our 2024 TV advert beautifully tells the story of enjoying life upstairs, capturing cherished moments and evoking a sense of comfort, escape, and connection as the story unfolds on screen. 

Jennette Carder, Head of Marketing at Stannah Group said, “This campaign reasserts our strong category leadership and celebrates the role Stannah plays in helping to maintain the quality of life for so many people.  We are confident that it will help us build the next successful chapter in the long history of Stannah.”

Behind the scenes

Guy Moore from Creative Coalition said, “These moments in life can feel like a sad milestone of decline and loss but in reality getting a stairlift or home lift is a positive step to keep hold of what means so much.  We wanted to show that Stannah understands just how important continuing to enjoy the life upstairs is to people and to take the brand back to a place that its heritage and leadership deserves.”  

Ben Duhig, Managing Director of Bluesoup added, “We’re excited to have developed this campaign with Creative Coalition and to have found a client in Stannah who believed in it.  It reflects our belief that campaigns targeting the grey market should celebrate this life stage instead of talking down to this audience.  It’s a positive and uplifting campaign and one we hope will begin to change the approach to grey market advertising.”

Credits:

• Kirsty Taylor – Director of Northern Europe, Stannah
• Jennette Carder – Head of Marketing, Stannah
• Guy Moore – Co-founder, Creative Coalition
• Pete Bracegirdle – Co-founder, Creative Coalition
• Ben Duhig – MD, Bluesoup
• Steve Tricker, Creative Director, Bluesoup
• Sarah Mitchell, Account Director, Bluesoup
• Rebecca Hunter – Producer
• Ludo Fealy – Director, Studio 19
• Isabella Parish – Producer, Studio 19